ABC Home were experiencing a high volume of traffic on their product pages but struggled with low conversion rates
The primary issue identified was in a critical functionality issue within their custom word-building feature. Their custom functionality allowed customers to build personalized words, but each letter was added to the cart as a separate item. This confusing process led to abandoned carts and low conversion rates, as customers found it confusing to manage multiple items for a single word.
Additionally, the overall user experience on the product page was not optimal. The layout, call-to-action buttons, and navigation did not effectively guide users through the buying process, contributing to the low conversion rates. Recognizing these challenges, our team set out to simplify the custom functionality and enhance the user experience to improve ABC Home's conversion rates.
Additionally, the overall user experience on the product page was not optimal. The layout, call-to-action buttons, and navigation did not effectively guide users through the buying process, contributing to the low conversion rates. Recognizing these challenges, our team set out to simplify the custom functionality and enhance the user experience to improve ABC Home's conversion rates.
Solving the issue
Our approach to solving ABC Home's conversion rate issues centered on simplifying the custom word-building functionality and enhancing the overall user experience on the product page. The goal was to create a seamless and intuitive shopping process that would encourage customers to complete their purchases without confusion or frustration. By addressing both technical and UX aspects, we aimed to remove barriers to conversion and improve customer satisfaction.
The result
In addition to this key change, we focused on optimizing the overall user experience (UX) on the product page. We conducted A/B split tests to identify the most effective design and layout changes that would enhance user engagement and guide them towards completing their purchases. This involved improving the layout to ensure a more intuitive flow of information, strategically placing key elements such as product descriptions, pricing, and call-to-action buttons, and enhancing the call-to-action buttons to be more prominent and engaging.
These combined efforts created a smoother and more enjoyable shopping experience, resulting in a significant improvement in ABC Home's conversion rates and overall customer satisfaction.
+39%
Conversion rate
+9%
Order value
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