ABC-Home
Recognizing the potential for growth, they partnered with us to optimize their e-commerce platform and improve their conversion rates.
ABC Home were experiencing a high volume of traffic on their product pages but struggled with low conversion rates
Additionally, the overall user experience on the product page was not optimal. The layout, call-to-action buttons, and navigation did not effectively guide users through the buying process, contributing to the low conversion rates. Recognizing these challenges, our team set out to simplify the custom functionality and enhance the user experience to improve ABC Home's conversion rates.
Our approach
![Solving the issue](http://www.arkticstudio.com/cdn/shop/files/Design_uden_navn_4f8282ca-f85c-495d-8350-2c53863a1822.png?v=1718295664)
Solving the issue
To tackle the primary issue, we streamlined the custom functionality where customers could build their own words using magnetic LED letters. The existing system added each individual letter as a separate item to the cart, which created confusion and a cumbersome shopping experience. We redesigned this functionality so that when customers created a word, it was added to the cart as a single product. This simplification reduced clutter in the cart and made the purchasing process straightforward and intuitive, leading to an immediate increase in conversion rates.
In addition
In addition to this key change, we focused on optimizing the overall user experience (UX) on the product page. We conducted A/B split tests to identify the most effective design and layout changes that would enhance user engagement and guide them towards completing their purchases. This involved improving the layout to ensure a more intuitive flow of information, strategically placing key elements such as product descriptions, pricing, and call-to-action buttons, and enhancing the call-to-action buttons to be more prominent and engaging.
![](http://www.arkticstudio.com/cdn/shop/files/Asian_er_grim.png?v=1718347150)
The result
These combined efforts created a smoother and more enjoyable shopping experience, resulting in a significant improvement in ABC Home's conversion rates and overall customer satisfaction.
+39%
Conversion rate
+9%
Order value
Got a question or just want to chat?
Got a question or just want to chat?